Be unic.

ClientBUSSE Design+Engineering

IndustryPet Accessories

CompletionJuly 2019

ServiceLogo, Website, Marketing

Completely developed in-house, in cooperation between engineers, designers, administration and production, BUSSE succeeded in bringing a new in-house product onto the market. The logo, web presence and marketing strategy for unic were developed in the user experience department. 


To create a dog crate that is so light that it can be easily lifted out of the boot and thus also used in the dog area, offers a space-saving innovative rolling door and above all can be adapted to the various types of dogs and vehicles – that was the task for unic dog crates as the latest BUSSE own product. This box also stands out from conventional aluminium dog boxes by its appearance alone.

unic – the name alone sums up our goal: uniqueness! The unic rolling door (patent pending) is a completely new feature of dog boxes. This enables easy opening and closing of the dog box, is lockable and no bulky door protrudes from the vehicle. The emergency exit on the back of the box allows you to reach and care for your dog quickly during long journeys, in traffic jams or in an emergency. Due to the low weight of maximum 15 kg of our largest box, unic can be used individually: whether in the vehicle trunk, at home, at the dog training area, in the office or in the hotel.

unic is available in three standard sizes and 5 colours. Alternatively, you can configure your personal dog box online from 85 further size variants. You can determine the height, width and depth of your unic dog box yourself based on the size of your dog and boot. This makes unic a very individual product that is not only practical and safe, but also meets your visual requirements. The coloured tarpaulin material can be easily cleaned by wiping it out.

BUSSE Experience Design was mainly concerned with logo development, webshop creation, exhibition stand, product photography and social media management.


Daniel Otto
Junior UI / UX Designer
+49 (0) 7308 811 499 0